Monday, February 1, 2016

Most used platforms

By Mikala Lindhardt

            There are many different platforms when it comes to social media and connecting with people. If there are so many, it makes you wonder which one is the best or most popular.
            According to smallbiztrends the top seven social media websites are as follows:
1   Facebook. Biggest and has the most users.
2   Twitter. Popular because it offers bite-sized content.
3   LinkedIn. Most popular site for professional networking.
4   Google +. Has 300 million active monthly users. It’s popular with those interested in relationship marketing.
5   YouTube. Projected to gross about $5.6 billion by 2016. Each month, viewers watch 6 billion hours of videos. Each day, mobile users watch 1 billion videos.
6   Pinterest. Has 70 million users. Its viewers fall in line with the Pareto principle—80% are women, 20% men.
7. Instagram. Has 300 million active users a month. People here use visual media to share their story.


            It is significant to note each of these platforms use communication differently. For example, Instagram is mostly pictures, YouTube is mostly video communication, twitter is mostly words and #hashtags.
            This says a lot about the rising generation. A blog post recently published on this site talked about the change in social media and the change in communication. We are becoming more simple with our communication. Twitter was ranked second in popularity because “it offers bite-size content”. We as millennials (and the rising generation) like simplicity when it comes to communication, but sometimes I wonder if our simplicity makes things more complicated. Are we really getting our message across?
            Perhaps now, millenials are using thousands of words at one time. You heard the saying “a picture is worth a thousand words.” Think of the Snapchat. According to an article,  snapchat is the third most popular social network among millenials. If indeed one picture is worth a thousand words, it makes you wonder how many different messages one picture is sending.
            Technology and social media are always changing. By the time we have access to one platform, it is already outdated because of all the change taking place.

            Makes you wonder, what will be next?

6 comments:

  1. I enjoyed your blog and I think you hit it on the hammer when you talked about how Twitter is popular because of bite size content and how Millennials like things to be fast and simplistic. You are right in questioning if we are getting our messages across correctly, I think that becoming succinct is a great skill to have but maybe we aren't as good at being succinct as we think we are. Great blog!

    ReplyDelete
  2. This comment has been removed by the author.

    ReplyDelete
  3. I enjoyed how you started off listing the top 7 social media platforms. It will be interesting to see how many times this list can change within a few years. I liked how you mentioned that most of them have a different "task" or a different way of providing the information. That is an interesting fact about Snapchat, but it is true. Many Millenials don't text anymore. They use snapchat, which is interesting because the pictures could be misinterpreted and the whole point being missed as well. However, that could happen with text as well. Great blog post!

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
    Replies
    1. It was interesting for me to compare your article with the one I wrote on platforms. I too listed some of the top social media platforms and listed what made them distinct. Things are very different now in that this generation likes things quick and simple. I come from a generation where we wrote letters, talked on the phone and things were slower paced. I liked how you talked about the future, how things may change and what will be the next big thing? Its easy to think that we have done it all--but new ideas always seem to be coming around.

      Delete
  5. This comment has been removed by the author.

    ReplyDelete